U2’s Bono on iTunes controversy: “Critics might accuse me of overreach. It is”
Bono has addressed the 2014 controversy where U2 arranged for their album ‘ Songs Of Innocence ‘ to be automatically downloaded onto the devices of 500million iTunes users . READ MORE: U2’s top 10 best albums – ranked The U2 singer has taken full responsibility for the marketing ploy, which caused significant backlash for users receiving a free copy of the band’s 10th album unsolicited. In an extract from his new memoir Surrender: 40 Songs, One Story published in The Guardian , the singer writes that “critics might accuse me of overreach” before admitting that “it is”. Bono discusses U2’s long-standing relationship with Apple in his new book, which originated from the band meeting the co-founder of Apple, Steve Jobs, in 2004. The CEO had refused to pay the group in Apple stock for their music to be used in an iPod advert. A decade later, Bono visited Tim Cook, who had taken over from Jobs as CEO after the latter’s death in 2011, with the idea to give away their new al...